#ArtsTech “New Aesthetic” Discourse

Maybe I’m (a lil) late to the party, but a lot of #artstech online chatter became much clearer to me after I read Ben Davis’ Can Artists Help Us Reboot Humanism in an Over-Connected Age? on ARTINFO.com this past weekend.  The article was a fantastic recap on Rhizome.org’s annual “Seven on Seven” conference which I blogged about a few weeks ago in eager anticipation.

There was this gem of a paragraph and links:

“How does aesthetic experience fare in such an environment? Within art-tech circles, the buzz these days is about something called the “New Aesthetic,” a coinage of James Bridle, who launched a Tumblr of the same name dedicated to aggregating phenomena that blur together digital culture and real-world design, and seem characteristic of the present’s plugged-in sensibility. In his response to the “New Aesthetic,” techno-pundit Bruce Sterling takes it to task for lacking any rigor or specificity, and just basically being a meusli of wicked cool images. My response to this response would be that it is this lack of rigor that makes this Aesthetic characteristically New. That’s the aesthetics of the shallows; that’s an avant-garde that’s been programmed to speed read — an aggregation of cool-looking things, with little to no logical connection, brought to you via Tumblr.

I have been following Julia Kaganskiy for quite sometime on twitter so this was great to pull some data points that connected everything:   In Response To Bruce Sterling’s “Essay On The New Aesthetic” – I love her comment here:

The idea that our dominant contemporary aesthetic is one that explores “a way of seeing that seems to reveal a blurring between ‘the real’ and ‘the digital,’ the physical and the virtual, the human and the machine” was kind of a no brainer. We’ve been covering projects that tackle this physical/digital grey area for years, but the recent proliferation of this aesthetic in mainstream culture is what seems to give it new weight and, according to Sterling, the makings of a new avant-garde.

Since graduate school I have noticed the most progressive contemporary art has a technological component so it’s great to learn its the new “avant garde”.  Artists like Antenna Design, Tony Oursler, Jon Kessler straddle this unique space between contemporary art installation and mixed media sculpture that is starting to shape up nicely in today’s art discourse.

Oursler's 'Void or Everything Ever Wanted' 2009 Luminato

The conclusion of Davis’ ARTINFO article was also good:

Truth be told, the format of the “Seven on Seven” art-technology jam itself reflects the over-frantic present a bit, in its enforced R&D-as-speed dating scenario. Serious people will have to put in some deep-time thinking in order to solve what appears to be one of the defining dilemmas of the age: How to live with the tremendous power of technology without being consumed by it? Still, “Seven on Seven” was particularly satisfying this year, and the very fact that the conversations hatched within this sped-up scenario touched off this train of thought for me does give me a bit of optimism that there may be some solution that doesn’t involve simply switching off for good. “

 

ArtsTech & Marketing Space: Who to follow

Social media, mobile technology and online marketing in the ARTS swirls with new businesses, consulting firms and public/private initiatives at a rapid pace these days. Here’s my short list of groups, firms, projects and programs to follow in the #artsmarketing and #artstech space now:

Rhizome – NYC-based nonprofit arts resource connected to the New Museum that offers #artstech events & programs. Similar to ART HACK DAY the upcoming Seven Conference: Presented by HTC on 4/14 will pair seven leading artists with seven influential technologists in teams of two, and challenge them to develop something new—be it an application, social media, artwork, product, or whatever they imagine—over the course of a single day!

Meridan app & MTA Art Collection – An app that provides comprehensive details about ALL the artwork installed throughout the NYC subway and rail system. This weekend I walked through the Elizabeth Murray at the 23rd St/Ely Ave stop in LIC—a stop I used to commute through everyday when I lived there.  Finally there’s an app that brings all that amazing MTA art collection information together on my iPhone.

GoogleArtProject – The Art Project is a collaboration between Google and 150 art institutions around the globe! Combining Google technologies and museums interpretive information to create possibly THE most comprehensive online art experience EVER.

GroupsofMinds -  I like the research that come out of this CA-based, nonprofit-arts-marketing consulting firm run by Ron Evans. His Social Media Audit is the first online marketing diagnostic system designed specifically for the arts —an assessment tool that provides the insights needed to keep social media marketing on track.

Art Basel Miami 2011

Art Basel Miami 2011 looked and sounded awesome (as always). Very sad I missed it this year but I 100% plan to go next year….here’s today’s recap press release:

“Extraordinary works translate into strong sales at the 10th edition of Art Basel Miami Beach

Miami Beach, Florida, USA – The 10th edition of Art Basel Miami Beach closed on Sunday, December 4, 2011, with many galleries reporting strong sales. More than 260 leading galleries from 30 countries across North America, Europe, Latin America, Asia and Africa exhibited works by over 2,000 artists of the 20th and 21st centuries. The show attracted a record of 50,000 visitors, which included 150 museum and institution groups from across the world. Renowned collectors from the Americas, Europe and emerging markets returned, and were joined by a new generation of collectors from around the globe.

Art Basel Miami Beach confirmed that high-quality work remains in strong demand, with steady sales throughout the week. In many cases, these works were commissioned especially for the show or held back to be presented at Art Basel Miami Beach. In addition, presentations at Art Nova, Art Positions, Art Kabinett, Art Public and Art Video made the 10th edition a truly extraordinary experience. ”

….and some celebrity/art star eye candy party slideshows from artinfo.com

The crowd at the CULO by Mazzucco party
by Ann Binlot
Published: December 5, 2011

MIAMI — The days of Art Basel Miami Beach included nights of marathon party hopping, with more events each evening than any one person could handle. Celebrities like Catherine Zeta-Jones, Tilda Swinton, Michael Douglas, Sean “Diddy” Combs, Adrien Brody, and Owen Wilson joined art-world luminaries like Marina Abramovic, Damien Hirst, Dasha Zhukova, and Larry Gagosian for a star-studded few days of seemingly endless events. ARTINFO bids adieu to Art Basel Miami Beach 2011 with a slide show highlighting the bold name spotting at the parties that took place during the art fair’s 10th edition.

Click on the photo gallery to see highlights from the parties of Art Basel Miami Beach 2011.

Busy

This is my first post…life’s been really busy the past few months since I revamped my blog (old site), started a new job and have had a few special events and projects to juggle in between.  I promise I will have much much more to come on all the subjects above in 2012!  Thanks for visiting and comes back again soon!

P.S. Follow me on Twitter too as I really like it there ;-)