Press, Quotes and German Love

A few weeks ago a Paul Gillin asked me to comment on B2B marketing and pinterest. Yesterday I was poking around online and finally found the article on Crain’s! Below is an excerpt from Crain’s B2B Online Marketing Magazine in the Social Media section:

Pinterest, not just a pretty face, flexes its b2b muscle
Paul Gillin
April 25, 2012 – 6:01 am EDT

Also, Pinterest links boost search engine visibility; unlike Twitter, Pinterest permits search engines to follow links on its site.

For b2b companies that sell beautiful things, Pinterest is a natural. Grand Image is a Seattle-based specialty retailer of fine art for decorators and interior designers. Although it’s only been on Pinterest a few weeks, the service is already paying dividends.

“Thus far we have seen great “virality’ with pins from magazine articles of projects where our artwork is featured, TV shows with our artwork on set and general installation shots of our art in hotels, hospitals, restaurants and the like,” said Lauren Albrecht, who leads digital media marketing at the company. “It’s a great platform for interior designers and corporate art consultants to find our business.”

Does that mean Pinterest is a great platform for your b2b company? It’s too soon to tell, but the site’s growth trajectory indicates that it’s on to something. An hour spent learning Pinterest is time well-invested. And the service is so addictive that you may find an hour isn’t nearly enough.

For more ideas, see ”5 Ways B2B Brands Can Use Pinterest,” from the new Crain’s Social Media Group.  Paul Gillin is an Internet marketing consultant and the author of three books about social media. He also writes the “New Channels” column in BtoB.

Art Nerd New York got some love today from artvangarde in Germany!

Travel Guide & History Lessons For Art Nerds

Posted on by zaza

Plan your next excursions through the NYC art scene with this bible for the professed art nerd. If you’ve wanted to take a cool insider-art and architecture tour through NYC, whether you are a native or tourist, then this site will quench your nerdy thirst for historical art sites. Brooklyn-based Lori Zimmer is not only the founder of Art Nerd New York, but also the biggest nerd of all. Over the years, Lori jotted down interesting sites she came across in her notebook and managed to gather amazing info in more than 21 neighborhoods. Did you know a piece of the Berlin Wall was bought and installed by a real estate company in Midtown in 1990? Or ever wonder why the bathroom in the Olympic diner was so fancy? …well, it’s a replica created by the danish collective Superflex of the one in the executive offices at JP Morgan Chase’s headquarters and a commentary on our global financial crisis. For many more fun and interesting facts and to plan your next tour, visit Art Nerd New York.

 

#ArtsTech “New Aesthetic” Discourse

Maybe I’m (a lil) late to the party, but a lot of #artstech online chatter became much clearer to me after I read Ben Davis’ Can Artists Help Us Reboot Humanism in an Over-Connected Age? on ARTINFO.com this past weekend.  The article was a fantastic recap on Rhizome.org’s annual “Seven on Seven” conference which I blogged about a few weeks ago in eager anticipation.

There was this gem of a paragraph and links:

“How does aesthetic experience fare in such an environment? Within art-tech circles, the buzz these days is about something called the “New Aesthetic,” a coinage of James Bridle, who launched a Tumblr of the same name dedicated to aggregating phenomena that blur together digital culture and real-world design, and seem characteristic of the present’s plugged-in sensibility. In his response to the “New Aesthetic,” techno-pundit Bruce Sterling takes it to task for lacking any rigor or specificity, and just basically being a meusli of wicked cool images. My response to this response would be that it is this lack of rigor that makes this Aesthetic characteristically New. That’s the aesthetics of the shallows; that’s an avant-garde that’s been programmed to speed read — an aggregation of cool-looking things, with little to no logical connection, brought to you via Tumblr.

I have been following Julia Kaganskiy for quite sometime on twitter so this was great to pull some data points that connected everything:   In Response To Bruce Sterling’s “Essay On The New Aesthetic” – I love her comment here:

The idea that our dominant contemporary aesthetic is one that explores “a way of seeing that seems to reveal a blurring between ‘the real’ and ‘the digital,’ the physical and the virtual, the human and the machine” was kind of a no brainer. We’ve been covering projects that tackle this physical/digital grey area for years, but the recent proliferation of this aesthetic in mainstream culture is what seems to give it new weight and, according to Sterling, the makings of a new avant-garde.

Since graduate school I have noticed the most progressive contemporary art has a technological component so it’s great to learn its the new “avant garde”.  Artists like Antenna Design, Tony Oursler, Jon Kessler straddle this unique space between contemporary art installation and mixed media sculpture that is starting to shape up nicely in today’s art discourse.

Oursler's 'Void or Everything Ever Wanted' 2009 Luminato

The conclusion of Davis’ ARTINFO article was also good:

Truth be told, the format of the “Seven on Seven” art-technology jam itself reflects the over-frantic present a bit, in its enforced R&D-as-speed dating scenario. Serious people will have to put in some deep-time thinking in order to solve what appears to be one of the defining dilemmas of the age: How to live with the tremendous power of technology without being consumed by it? Still, “Seven on Seven” was particularly satisfying this year, and the very fact that the conversations hatched within this sped-up scenario touched off this train of thought for me does give me a bit of optimism that there may be some solution that doesn’t involve simply switching off for good. “

 

News: @ArtNerdNewYork Press and Launch Party!

The Original Art Nerd - Lori Zimmer

READ: The Original Art Nerd - Lori Zimmer featured in PMc Magazine this week!

Check out my creator extraordinaire Lori Zimmer getting fancy press on PMc Magazine! The article is a great overview of how she got inspired to write ArtNerdNewYork and what’s in the works with the forthcoming launch party, kickstarter campaign and online videos.

Art Nerd New York Launch Party

Art Nerd New York Launch Party - Friday March 30th @ Tribeca Grand Hotel

Click the image to get to the facebook party invite! It’s going to be a great event with arsty swag bags and interesting people at a fab location in *teh* city. RSVP: ArtNerdRSVP@gmail.com

In other news I’m excited to be interviewed next week by Renee Phillips of Manhattan Arts International and skyping in to speak with an IMC class at my alma matter, Canisius College, thanks to my fav. college advisor, Dr. John Dahlberg.

Cattelan’d at the Guggenhiem

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This gallery contains 20 photos.

Just came back from a wonderful albeit short art & shopping trip in NYC.  My beau Matthew had never been to the Guggenheim so it was a must on our to-do-list. Knowing there was a moderately controversial Maurizio Cattelan retrospective … Continue reading

Art Basel Miami 2011

Art Basel Miami 2011 looked and sounded awesome (as always). Very sad I missed it this year but I 100% plan to go next year….here’s today’s recap press release:

“Extraordinary works translate into strong sales at the 10th edition of Art Basel Miami Beach

Miami Beach, Florida, USA – The 10th edition of Art Basel Miami Beach closed on Sunday, December 4, 2011, with many galleries reporting strong sales. More than 260 leading galleries from 30 countries across North America, Europe, Latin America, Asia and Africa exhibited works by over 2,000 artists of the 20th and 21st centuries. The show attracted a record of 50,000 visitors, which included 150 museum and institution groups from across the world. Renowned collectors from the Americas, Europe and emerging markets returned, and were joined by a new generation of collectors from around the globe.

Art Basel Miami Beach confirmed that high-quality work remains in strong demand, with steady sales throughout the week. In many cases, these works were commissioned especially for the show or held back to be presented at Art Basel Miami Beach. In addition, presentations at Art Nova, Art Positions, Art Kabinett, Art Public and Art Video made the 10th edition a truly extraordinary experience. ”

….and some celebrity/art star eye candy party slideshows from artinfo.com

The crowd at the CULO by Mazzucco party
by Ann Binlot
Published: December 5, 2011

MIAMI — The days of Art Basel Miami Beach included nights of marathon party hopping, with more events each evening than any one person could handle. Celebrities like Catherine Zeta-Jones, Tilda Swinton, Michael Douglas, Sean “Diddy” Combs, Adrien Brody, and Owen Wilson joined art-world luminaries like Marina Abramovic, Damien Hirst, Dasha Zhukova, and Larry Gagosian for a star-studded few days of seemingly endless events. ARTINFO bids adieu to Art Basel Miami Beach 2011 with a slide show highlighting the bold name spotting at the parties that took place during the art fair’s 10th edition.

Click on the photo gallery to see highlights from the parties of Art Basel Miami Beach 2011.