A few weeks ago a Paul Gillin asked me to comment on B2B marketing and pinterest. Yesterday I was poking around online and finally found the article on Crain’s! Below is an excerpt from Crain’s B2B Online Marketing Magazine in the Social Media section:
Pinterest, not just a pretty face, flexes its b2b muscle
Paul Gillin
April 25, 2012 – 6:01 am EDT
Also, Pinterest links boost search engine visibility; unlike Twitter, Pinterest permits search engines to follow links on its site.
For b2b companies that sell beautiful things, Pinterest is a natural. Grand Image is a Seattle-based specialty retailer of fine art for decorators and interior designers. Although it’s only been on Pinterest a few weeks, the service is already paying dividends.
“Thus far we have seen great “virality’ with pins from magazine articles of projects where our artwork is featured, TV shows with our artwork on set and general installation shots of our art in hotels, hospitals, restaurants and the like,” said Lauren Albrecht, who leads digital media marketing at the company. “It’s a great platform for interior designers and corporate art consultants to find our business.”
Does that mean Pinterest is a great platform for your b2b company? It’s too soon to tell, but the site’s growth trajectory indicates that it’s on to something. An hour spent learning Pinterest is time well-invested. And the service is so addictive that you may find an hour isn’t nearly enough.
For more ideas, see ”5 Ways B2B Brands Can Use Pinterest,” from the new Crain’s Social Media Group. Paul Gillin is an Internet marketing consultant and the author of three books about social media. He also writes the “New Channels” column in BtoB.
Art Nerd New York got some love today from artvangarde in Germany!
Travel Guide & History Lessons For Art Nerds
Posted on by zaza
Plan your next excursions through the NYC art scene with this bible for the professed art nerd. If you’ve wanted to take a cool insider-art and architecture tour through NYC, whether you are a native or tourist, then this site will quench your nerdy thirst for historical art sites. Brooklyn-based Lori Zimmer is not only the founder of Art Nerd New York, but also the biggest nerd of all. Over the years, Lori jotted down interesting sites she came across in her notebook and managed to gather amazing info in more than 21 neighborhoods. Did you know a piece of the Berlin Wall was bought and installed by a real estate company in Midtown in 1990? Or ever wonder why the bathroom in the Olympic diner was so fancy? …well, it’s a replica created by the danish collective Superflex of the one in the executive offices at JP Morgan Chase’s headquarters and a commentary on our global financial crisis. For many more fun and interesting facts and to plan your next tour, visit Art Nerd New York.
